There’s this misconception that people outside of the SEO trade that people have: people tend to think that SEO is something that’s best done by the company itself. But in the same way that we don’t rely on ourselves to figure out what’s best for us when we suspect that we might be coming down with a critical medical ailment [we rely—hopefully—on a trained medical professional or specialist], SEO is something of a delicate art and science—oddly enough, sort of like the practice of medicine.
SEO and Web Marketing Is Both an Art and a Science
It’s an art in the sense that, like it is in medicine, we don’t know how the big search engines are compiling their results; we don’t know how they literally work. And even more than that, we don’t know how these big search engines work with big social networks—and studies have shown that huge technology conglomerates do play off and influence each other a good deal.
For instance, how much weight will a like from a particular social networking site be granted when performing a search in this niche or that niche?
These are the kind of extremely intricate and complex—seemingly decipherable, discernible and quantifiable—matters that SEO specialists attempt to resolve and gain insight on. And in much the same way that the big banks on Wall Street pay “quants” to decipher goings-on in the markets, so do big cap corporations pay SEO specialists to help them wade through the rapid onslaught of big data (comprised of social signals, behavioral trends by ecommerce transactions, etc.).
So where does that leave companies with relatively modest and meager marketing budgets?
Top-tier SEO Campaigns at a Fraction of What It Costs Big Cap Companies
Sadly, there just aren’t a lot of options out there for such businesses. Businesses are usually forced to have to “prioritize heavily,” which is kind of an euphemism for “having to cut something out of the marketing campaign in order to save on costs.”
But this is sort of unnecessary. At Adachi Computech Solutions, we believe that we can launch a “whole” and relevant campaign, given even a modest budget. Granted, we’re not magicians, but because we’re a boutique operation and a smaller business, we have the resources, the time, and the overall wherewithal to craft custom campaigns that are more efficient. [The bigger guys often come up with solutions that are “one size fits all,” once they’ve sized you—as a client—up, and categorized you.]
To get a better idea of what we mean here, visit our Web Design Services page for more information on the services that we provide, and the values we deliver to our customers.