The trend in design on the web can be considered “minimalist,” which is kind of misleading, because the technology that lies just behind the curtain has grown exponentially more complex in just the past year alone. A simple registration form of a few text input boxes, calling for a registrant’s name, email address, and a password, triggers a sign-up process that is leaps and bounds more secure, more complex—in not only technological ways, but in legal ways as well—than any kind of electronic transaction of, say, the 1960s or 1970s.
That all said, it isn’t enough to put up a website with a ‘clean interface.’ And if you thought small businesses had it rough with getting crowded out of markets by big box outfits in the brick and mortar world, the online world’s a lot tougher.
There, big box companies are able to leverage huge swaths of capital in fell swoops—to focus on killing small businesses in selected, highly profitable markets. We’ve seen it happen in the books business, in the music albums business, in the household hardware supplies business, as well as other businesses and sectors.
How Adachi Can Help SMBs Compete with Fortune 500 Companies
They’re doing this on the web via the full range of media that’s available to businesses these days, and the costs to do business are high: part of your budget will have to go toward social media; part of your budget will have to go toward evangelizing your company’s message and “marching orders” (via a constant stream of content through various channels), part of your budget’s going to have to go toward regular redesigns and upkeep of the designs of your various web assets and properties (social networking profile pages, website and landing pages, etc.).
With all that to consider, how’s one supposed to prioritize and how’s a small business supposed to cut through and compete?
It’s tough, but it’s this kind of challenge that Adachi Computech is up for. We’ve carved out a steady string of wins for the little guys all over the world: mom and pop shops, small businesses, sole and freelance practitioners (such as engineering consultants, private practice physicians, graphic designers, etc.).
With a relatively meager budget, Adachi Computech Solutions can craft a campaign that addresses all of the relevant and critical venues your business, identity, or marketing goal needs to be—whether that goal is to influence key voices and influencers of a various niche, region, or trade.
View our Website Design and Development Services page for more information.